GM and the new commercials are a disgrace and insulting
Attorney
(866) 735-1102 Ext 363
The execs at GM have already started their spin machine spending countless amounts of money to tell us that they are not a bunch of wasteful, shortsighted, arrogant pseudo business experts. The message from the ad campaign is as follows: sure we wasted a lot of money. We were arrogant and sold sub standard products thinking that we would be able to do so in perpetuity. But we got busted. So now, because we think you, the consumers, are a bunch of blithering idiots, we are going to propagate the myth that things will be better. And how will we do this? By slick ads that utilize a strong, sincere voice, eye catching photos and upbeat music. Oh yeah, we are also going to use clever phrases throughout the ad.
Phrases such as “let’s be completely honest”, “no company wants to go through this”, “we are witnessing the rebirth of the American car”, “GM needs to start over to get stronger”, “reinvention is the only way we can fix this and fix it we will”. Cars will now be built with “greater efficiencies”, “better fuel economy”, and “new technologies” are used in the ad to assuage any fears. These new cars will be “leaner, greener, faster and smarter”. Are you kidding? Isn’t that the same as saying prior to getting run over by the mismanagement train we saw coming down the tracks we at GM chose to build cars that pretty much lacked and insisted that you like it? Is GM telling us they could have built cars that had “greater efficiencies”, “better fuel economy”, and “new technologies” but chose not to do so? They could have built cars that were “leaner, greener, faster and smarter” and did not? Wow.
The message here is basically the same as that from a politician, athlete or “entertainer” who is never sorry for what he/she did until after he/she was caught. Take and get while the taking and getting is good but once caught or exposed issue the predictable pleas and requests of forgiveness. As we say in the south, good Gawd.
My favorite phrase, line, sucker bait, etc., from the GM commercial is the last words of the ad “this is not about going out of business, it is about getting down to business (pregnant pause with cool music for affect) because the only chapter we’re focused on, is chapter 1.” What, pray tell, does that mean? Really. It is catchy, but does it really mean anything? I submit it means quite a lot. It means this: We at GM think you, the American consumers, are quite stupid. We could have made cars with “greater efficiencies”, “better fuel economy”, and “new technologies” but chose not to. Maybe we will now (maybe we won’t) but we clearly believe that, although we are the same shortsighted wasteful group operating this entity, we can take a dead pig, slap some lipstick and make-up on it and pass it off as a keeper. We will do this by slick ads with clever phrases and because we think you, consumers, are idiots and you will swallow this drivel, hook, line and sinker.
How insulting.